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Identifying keywords
There are several ways to go about determining which keywords to target. One way is to use keyword research tools like Wordtracker and SpyFu. These tools will tell you all sorts of things, including the popularity of the term, the competition for that term, and the difficulty of using the term. They'll also give you a list of related terms to include in your content.
Another method of identifying keywords is to use Google AdWords keyword tool. This tool allows you to see keyword suggestions based on the searches other users have entered. For example, if you're trying to sell dog food, you might enter the word "dog food" into the Google AdWords keyword tool. Then, under "related searches," you'll see words like "dog food supplier," "pet foods," and "pet supplies." If you're selling dog food, then these are probably good keywords to use. However, there may be better ones. For example, you could try entering "best dog food" instead of "dog food." That would result in more relevant results because many consumers who search for dog food will also want to buy the best dog food. And, it won't cost you as much to advertise with this phrase than it does to advertise "dog food."
You can also look at the top 10 results for each of your keywords. If you've chosen the right keyword, you'll see a lot of relevant websites listed. If not, then you should think about changing your keywords.
Finding pages on Google's index
Once you know what keywords to target, you need to determine if your site is already being found by searchers using those keywords. To find out, you can use Google Webmaster Tools (GWM). GWM is available free through Google. Just log into your Google account and click on "Webmasters" in the left-hand navigation bar. Click on "My sites" and scroll down until you see "All sites." Then click on the name of the site you want to check. Next, click on "Sitemaps." A sitemap is a file that lists every page on your site. You'll see three columns: "Last updated date," "URL," and "Status." In the last column, you'll see two options: "Not Found" and "Indexed." If your site isn't showing up in Google's index, the status will say "Not Found." Otherwise, it will say "Indexed."
To fix this problem, you need to submit a URL feed to Google. When you do that, Google will crawl your entire site and add it to their index. If you don't want Google to show your site in their index, you need to make sure that Google doesn't visit it. That means adding an "noindex" tag to the page. You can do that manually by adding code to the HTML file. Or you can let WordPress handle it for you. With WordPress, you can create a custom post type called "Pages" and choose "Page Attributes" from the menu. Under "Meta Data," click on "Add New Metadata Field." Type in "noindex" and click "Save Changes." Your noindex meta data will appear below the title of your page.
Adding keywords to your site
So far, we've been talking about how to get your site found by Google. But now it's time to talk about how to improve your rankings once you're found. There are several ways to do that.
One way is to add targeted text to your site. You can do that by creating blog posts or articles. These are great places to put your keywords. When you write your article, keep in mind that readers tend to read only a few sentences at a time. So, if you want to optimize your content, use one keyword per paragraph and repeat it throughout the whole article.
Another way to increase your rankings is to use link building. Link building involves getting links back to your site from other high-quality sites. Some of the most popular methods of link building involve guest blogging, writing eBooks, and submitting press releases. The advantage of link building is that it takes time. Building links also increases the chances that someone else will notice your site.
Finally, you can pay for links. Paying for links is a little bit different from link building because you're paying someone else to promote your site. Instead of building your own links, you're buying them.
Paid advertising
In addition to paid ads, you can also run campaigns on Facebook and Twitter. Facebook has a feature called "Sponsored Stories," which lets you place sponsored ads on your friends' timelines. Twitter offers a similar service called Promoted Tweets. Both of these services allow you to test out different ad types and sizes to see which works best for you. Paid advertising is expensive. Depending on the size of your budget, you may want to consider hiring a professional to help you set up and manage your campaign.
Social media advertising
As mentioned earlier, social media platforms like Facebook and Twitter offer a variety of paid advertising options. You can purchase promoted tweets and posts, sponsored stories, and even sponsored hashtags.
These options are inexpensive compared to traditional advertising. You can place ads on Facebook for as little as $0.10 per day. And, you can spend just a couple dollars per month to place ads on Twitter.
PPC advertising
If you're looking for a quick solution to boosting your traffic, PPC (pay-per-click) advertising is your answer. PPC advertising is a form of paid advertising in which you bid against other advertisers on particular keywords. As long as you bid low enough, you can get some exposure on search engines. However, PPC advertising is very competitive. Because there are so many advertisers bidding on the same keywords, you'll often see multiple ads for the same product. Also, you'll have to deal with the risk of getting caught by Google's automated spam filters.
A final note
When all is said and done, SEO is a complex field. There are plenty of things you can do to improve your ranking, but there are also plenty of things you can do to hurt your ranking.
And, while it's certainly possible to rank highly without doing anything, it's not always possible. If you really want to rank well, consider hiring a professional to help you.
